Custom Stores

How TSG Custom Stores Work

We offer custom online stores that allow organizations, businesses, and event coordinators to sell professional apparel and merchandise without dealing with inventory, production, or fulfillment.


Our Custom Store Model

Every TSG Custom store is a fully managed online shop built specifically for your brand, program, or event. Our team handles all apparel printing, online store development and setup, as well as operational management — so you don’t have to.

You get a scalable merchandise program without overhead.

Your audience gets a professional, easy-to-use storefront.


The Process:

1. Discovery & Planning

We start by learning about your brand, audience, goals, and timeline. Whether it’s a fundraiser, team shop, company store, or product launch, we help determine the best store structure and product mix.

2. Store Design & Product Creation

Our team builds your custom storefront, creates your product catalog, and integrates your branding and designs. We prepare all product mockups, descriptions, pricing, and collections.

You don’t build the store — we do.

3. Store Launch

Once approved, your store goes live. You share it with your community, team, customers, or supporters. Orders are automatically collected and organized.

4. Production & Fulfillment

All products are printed and produced by TSG Custom. We handle quality control, packaging, and shipping directly to each customer. You have: no inventory, no packing and no post-sale logistics.

5. Ongoing Support

For always-open stores, we continue managing products, production, and fulfillment. For event stores, we coordinate production runs and delivery schedules.

We support both you and your customers every step of the way.